360 Report of Guccio Gucci in China Coursework Example | Topics and Well Written Essays - 1500 words

360 Report of Guccio Gucci in China - Coursework Example These strategies include: advertising, craftsmanship, public relations, a touch of mythology, and word of mouth (Marketing Mentor, n.d.). In order to develop effective marketing campaing in China, it is vital to understand the luxry market in China and consumers’ behavior. The Chinese luxury market is huge and is projected to grow by 18% annually from 2010 to 2015, exceeding 20% of the global luxury market (GroupM and CIC 2011). Luxury buyers in China value the status they gain by wearing luxury goods. Chinese consumers like to show their off their shopping achievements and purchasing power. That is why sharing of shopping experience is common in the luxury segment (GroupM and CIC 2011). By developing a business expansion strategy in China, Gucci’s marketers have to focus on the top domestic markets by RMB 10 million-plus population. These cities inlcude: 1) Beijing, 2) Guangdong, 3) Shanghai, 4) Zhejiang, 5) Jiangsu, 6) Fujian, 7) Shandong, 8) Liaoning, 9) Sichuan, and 10) Henan (GroupM and CIC 2011). See the map below. Fast growing luxury market in China captures consumers with different motivations and behaviors. In order to develop effective marketing strategy for this Asian market, Gucci has to consider the purchase drivers common for Chinese luxury consumers. There are indentified four major segments of Chinese luxury consumers: aspirational buyers; quality pursuers; status seekers; trend setters (GroupM & CIC, 2011). Aspirational buyers are mainly white-collars and college students who are very sensitive to price and tend to purchase accessories of famous luxury brands. The purchase drivers include: brand awareness, style and design, and price (GroupM & CIC, 2011). For Qaulity pursuers quality and fine workmanship are the major criteria while purchasing the luxury brands. The purchase drivers include: quality, price, style and design (GroupM & CIC, 2011). The third category of Status seekers implies

Evolution of security cameras and computer monitoring software Essay

Evolution of security cameras and computer monitoring software - Essay Example Emphasis has been laid on the requirement and usage of software to protect information and technology. Various laws with respect to privacy violation of general public, and that advocate administration of security surveillance for the benefit of society have been briefly described. The paper concludes with an opinion on the importance of security surveillance and responsibility towards society in adapting to the surveillance equipment for a peaceful life. Safety and security of life and one’s possessions has always been a basic need in order to live a confident and satisfying life. These are equally important for protection of official possessions, infrastructure, data and information, storage systems of products and official data, etc in all spheres of life including offices, business units, production houses, hospitals, manufacturing plants, hospitality and entertainment setups, travel mediums, financial institutions, etc; infact, this list would include all the places having potential risk of attracting loss, damage, or harm from external sources. While these form a part of the physical security, security of electronic data is also a much evolved concept in the contemporary world. The common goal of any security system is to protect life, possessions and/or information and premises. Security in these spheres comprises of many tactical approaches, whilst security devices for surveillance form one of the most important groups that have evolved from basic to the more complex systems over the last two decades; these advancements are said to have enhanced after the September 11, 2001 (Fischer, R.J & Green, G; 2004). An accurate analysis of perceived risks and security issues are required to design a good security and crisis management policies and procedures. Security of any place requires the effort of many different functions like the security officers, premise design,